What is unilever

 

Unillever

Who was unilever founded by?

Unilever was founded by the lever brothers in the 1930s

What are their core values of the company?

Unilever is a company that is trying to make brands recyclable and renewable and to make all their brands products sustainable. There main ambition is to make their products sustainable and the process of making their products to be powered by only electricity. Unilever mainly focus on products that are skincare, hygiene, plant-based foods and to make sure dairy foods have the appropriate vitamins and minerals.

 

How many brands do unilever hold? List some of their main sectors.

Unilever own 400 brands and they work together to make the brands sustainable. Some of their main and most popular brands are

-          Dove

-          Ben and jerrys

-          Magnum

-          Walls

-          Marmite

Magnum

They would mostly be used in the summer as it used to reduce the warm temperature.  They would also be purchased by stores and them customers. They are also popular because they could be used for desserts as ice-cream are popular desserts. They would also be popular because you can combine ice cream with other desserts it. They would be mainly be aimed at audiences that could eat dairy products as most of magnums products are vegan.

 

Psychographic

 

Adults and families would probably buy the product and the main location would be at beaches and town on the coast. The secondary location would be cities and towns in the centre of the uk because of the hot temperatures.

 

 

Advertising campaigns

Tv adverts were used to help advertise their products, however not every product they have released have been successful. After one advert got multiple complaints for comparing ice creams to Gay rights. Magnum commented on the negative reviews with “: ‘Magnum has a history of championing LGBTQ+ rights and Pride Month is a moment when lots of us celebrate progress.

This year we wanted to show our continued support by bringing awareness to the injustices people still face around the world.’

They also have social medias such as Facebook, twitter, Instagram and YouTube. This allows them to spread there adverts globally and allows more people to access their adverts and to add more media e.g gifs. videos

My personal experience

This product for me was a something to have in the summer or to have as a dessert. For me a magnum is iconic because of the chocolate coating around the ice-cream.

The logo could represent both the layers of the magnum the brown could be the chocolate coating the cream colour be the ice cream. The logo could also be a unique selling point as it makes the product instantly recognizable and make it easier for the customer to find. The chocolate coating makes the ice cream so iconic .