Rebrand of Magnium

 

Television advertisements rebrand

1)      The original target audience was for young women who have a very high-class lifestyle and for women who aspire to have a high-class lifestyle. The original secondary target audience was males. They want to have the high-class women. They use this technique to make the males be attracted to the ice-cream and the females within the adverts.

My Target audience will be for males who like to play sports as the ice-cream will be quite refreshing and will give them lots of energy. The logo will be more colourful this will represent the sports weather and the colours that are used in football kits and bring around bright colours. Multiple adverts will advertise different aspects of the ice-cream nutrients, where to store the products when doing exercise, and the benefits that the ice-cream provides. To make my adverts suitable for the audience I could get a group of males playing football, basketball or running a marathon. This would give the audience a idea that the ice-cream is aimed towards a target audience that enjoys sports.

Below are drafts / official logos for my magnum brand adaption.

 

My idea was to make magnum a sports ice-cream and it is aimed to reenergise athletes. The ice-cream will also have health benefits but could also be considered as a treat after doing. I decided to choose the most popular sports and games because it would appeal more to wider target audiences and different age ranges. I also decided to do different sports because I thought I would attract different audiences and it would persuade them to try and different sports and see if they like it.

I decided to pick to Tennis as one of my sports because it involves quick movements and quick reflexes, so it involves a decent amount of exercise. I have also picked tennis because it is a popular sport and Wimbledon is a popular contest shown on television every year. This would also allow advertisements and sponsors towards the show. I have also picked tennis because it has the same shape as the magnum logo. This makes it easier when redesigning the logo and making the logo appeal more the audience.

 

I have picked football because it is one of the most popular sports in the uk and it has one of the largest target audience. Individual football teams’ wrappers could be made this would attract more buyers and customers and would-be good advertising tournaments and teams in the local area. this could also appeal to games are happening as competitions could be run. Football would also appeal for sport fans a football requires a lot of an exercise and the ice-cream would have more effects towards a tired person after playing this sport.